Story-based marketing writing

An organization's true stories, clearly articulated, communicate its values, culture, and customer service philosophy more powerfully than 100 policy statements. A well-crafted case study, a customer testimonial, a lively anecdote about your customer's success — all can bring you closer to a sale than any amount of expensive advertising. Handled with finesse, the process also can enhance your customer relationships.

Capturing these stories and conveying them accurately can be costly and time-consuming. True Story Communication offers you a cost-effective way to tell your organization's stories — in print or on the Web. With story-based marketing, you can:

• Optimize ROI on your marketing budget
• Increase sales by truly reaching your audience
• Put word-of-mouth advertising to work 24 X 7
• Empower your sales team with a customer's-eye view

Let True Story Communication write the compelling stories your organization needs to tell — stories that focus on what's meaningful to your target audience.

• Case studies
• Customer testimonials
• White papers
• Website copy
• Blog postings
• Your “about” page
• Articles
• More

“Julie's skills are top-class. I find her style to be clear, informative and on-target without being repetitive. Such skills are essential for marketing, selling and supporting technology products. In June 2007, Hart InterCivic acquired a company that integrates geographic information system technology with database systems. Julie managed the entire process for producing case studies for the acquired business. She conducted customer interviews and collaborated directly with stakeholders on drafts. Well-authored case studies are a marketing organization's most valuable asset, and the quality of these pieces is a testament to her preparation, professionalism and ability to effectively set and manage customer expectations.”

Marcus MacNeill, VP of Marketing, Hart InterCivic